About nvitmarketing

This author nvitmarketing has created 4 entries.

Why we’re Members of the PDCA

The Painters and Decorators Contractors of America (PDCA), is an organization dedicated to raising the quality and standard of the industry.  They serve the coating and wall covering industry with standards, education, training, and best practices essential for success.  We are proud to be a part of this professional organization and we do subscribe to the high standards required to maintain our membership therein. You may want to explore

What Sheen Shall I Use?

Flat or Matte:  Flat or matte tends to be softer with a bit more depth giving you the full richness of your color choice, bringing your room to life. Pros: Flat sheens are a friend to poorly finished walls; hiding imperfections and soaking up light. Cons: Due to the porous texture, they can be more difficult to clean because dirt gets trapped unlike higher sheen choices. Low Sheen:  Low sheen’s are softer look but provides more durability than flat. Pros: Gives an elegant look without a lot

Protective Coatings

The protective coatings first came to America in colonial days with the use of “white wash” used to protect the wood from harmful solar and weather conditions. Wood will eventually weather away without some protective coating. Interiors and furniture was protected with oils, varnish and shellacs. Since then the industry commonly called painting has expanded dramatically into infinite colors, sheens, densities, and formulas. The formulas are crafted to protect the surfaces of practically anything you can imagine. The big change